One of the things about selling products today is that image counts for a lot. Sometimes, the best product isn’t the one that’s sold. It’s the product that promotes itself and creates an image in the mind of the customer that will sell. This image can be pretty much everything, it can be the classiest product, the cheapest product, the product with the highest quality, the product that looks cool, the product that symbolizes tradition, etc. Of course, the image of a product has to be backed up with quality, otherwise it won’t last long. As the saying goes, “you can fool some all of the time, or all some of the time, but you can’t fool everyone all of the time.”
This is specially true when it comes to beauty products. The image they give is almost as important as how they make a woman look. For women, make up and cosmetics aren’t “body decorations.” They are statements of fashion as well as expressions of their individuality. Make up tells us a lot about a woman’s personality, likes and dislikes, mood, and sense of fashion.
Among all cosmetics, nail polish is one of the few that are best promoted by their own looks. And for this purpose, manufacturers both of the beauty industry as well as from other industries have designed and sold nail polish racks.
Because of the size and form of nail polish bottles, nail polish racks are a great way to put them on display for customers. Since the most important feature of a nail polish is its color, clients can just pick the bottles from the nail polish racks and compare the colors of different bottles or against their fingers or clothes to get an accurate idea of what the color would look like when applied.
Just like with food, presentation is very important when it comes to nail polish racks. It’s essential to arrange the bottles in nail polish racks at least once a day, which is usually before the store opens. The better the nail polish racks look, the more customers they will attract. I personally prefer a rainbow like color arrangement, but that’s just me. Anything is ok as long as it looks great.
As a final note, some nail polish manufacturers also provide their own nail polish racks, which they get manufactured specially for them. Sometimes they sell them along with their products to stores, while other times they give them for free as long as these nail polish racks are used only for their products.